Direct Answer
To hire a reliable plumbing contractor in Rochester: (1) Get 3 written quotes with line-item breakdowns, (2) Verify NY license at New York Department of State (dos.ny.gov), (3) Confirm active general liability and workers' comp insurance, (4) Check Google and BBB reviews specific to Rochester projects, (5) Never pay more than 10-30% upfront — never pay in full before completion.
Full Explanation
Red flags specific to Rochester contractors: no physical Rochester-area address, pressure to start immediately, cash-only payment demands, and license numbers that don't verify at New York Department of State (dos.ny.gov). Seasonal demand during summer brings out less reputable contractors.
Local Factors in Rochester
📍Verify license: New York Department of State (dos.ny.gov)
📍File complaints: New York Department of State (dos.ny.gov)
📍Homeowner protections under NY consumer protection law
📍BBB Greater Rochester chapter for complaints history